On Sunday, Conservative Party leader Stephen Harper highlighted the benefits of Tax Free Savings Accounts (TFSAs) introduced by his government in 2009.
If re-elected, a Conservative government would protect these TFSAs, while the opposition – so we are told – would do away with this savings vehicle, putting Canadians’ retirement savings at risk. All well and good.
Like all Conservative announcements, this was accompanied by a page on the party website, along with social media outreach, that featured the following image:
In the name of keeping politicians accountable, MetaCanada decided to take a closer look at the font used in this graphic. We ran it through the Font Matcher 3000 and found something shocking:
The font being used is almost certainly of the DIN family.
So we dug a little deeper into the font’s history and origins.
What we found shocked us:
The origins of DIN 1451 Engschrift (Condensed) for hand lettering go back to 1905, when the Königlich Preußische Eisenbahn-Verwaltung (Royal Prussian Railway Administration) standardized the lettering to be used on all its rolling stock in a master drawing (pattern drawing) known as Musterzeichnung IV 44.
That’s right, Canada.
The Conservative Party is using a German font in it’s graphics.
I’m sorry, maybe we here at MetaCanada are old fashioned, but we like to think that a CANADIAN political party should be using a CANADIAN font.
Sadly, it doesn’t end there:
The standard sheet DIN 1451-Schriften (typefaces) was released in 1931 as a pre-norm. With some minor changes DIN 1451 was officially released as a norm in 1936.
You know what else was happening circa 1936 Germany, right?
Why is Stephen Harper using a German font, that was officially released for use in 1936 Germany, in OFFICIAL Conservative Party graphics?
MetaCanada has reached out to the Conservative Party for comment but – surprise surprise – hasn’t received a response.
One thing is certain – this story is far from over!